Get inspired by the rebranding of The Metropolitan Museum of Art. If this 150-year-old art museum found new relevance in an increasingly digital world, you can do the same for your organization.
 
This session will challenge marketers to aspire beyond “relevant"" to “irresistible,” even if your organization has existed for decades and/or lacks budget/resources.
 
After this session, you’ll be able to:
 
- Excavate the intangible, emotional truth of your brand
- Extend your brand relationship to new audiences
- Align your organization to deliver a 360-degree brand experience