This session takes a fresh look at the rapidly evolving world of Connected TV (CTV) advertising, supported by the latest insights on streaming behaviors, audience trends, and publisher dynamics. We’ll address common misconceptions and dive into CTV’s newest and powerful capabilities—including contextual targeting, real-time performance measurement, and scalable dynamic video personalization.

Attendees will leave with actionable insights to develop or enhance their brand's own CTV approach, along with access to a complimentary CTV Playbook to guide implementation and long-term success.

After this session, you’ll be able to:

- Determine the optimal mix of CTV publishers and audience targeting strategies to maximize reach, relevance, and ROI.
- Understand the role of Contextual CTV advertising and how it enhances brand safety while driving more efficient campaign performance.
- Incorporate advanced creative tactics such as personalized dynamic video overlays and inset versioning to boost viewer engagement and impact.
- Access a downloadable CTV Playbook via QR code to support strategic planning and execution beyond the session.