With social media comes great responsibility. You’re tasked with paying attention to the news and current affairs, knowing the latest internet trends, sharing company announcements, and engaging with your followers and fans – all while proving the importance of brand social media as you work with limited resources and budgets.
 
Attend this session and discover how the world’s largest airline builds brand relevance through social media channels —and how you can apply these strategies to elevate your own brand. We’ll explore United Airlines’ approach to partnering with influencers, executives, and employees to share company news and drive travelers toward airline brand consideration and preference.
 
After this session, you’ll be able to:
 
- Maximize the return on your content creation investment.
- Reach new audiences through simple brand engagement opportunities.
- Build trust with your most important internal stakeholders to move at the speed of culture.