As consumers move away from traditional search engines, driven by growing skepticism of paid ads and fake reviews, social discovery has become the go-to method for finding authentic recommendations.
 
This session will explore how brands can harness community insights to create genuine connections with customers, improve search effectiveness, and build trust through the rise of Reddit as a search engine. Learn practical strategies to integrate real user content into your search approach and stay ahead of evolving consumer expectations.

After this session, you’ll be able to:

- Improve Brand Search Relevance: Leverage community insights from Reddit to create content that aligns with real customer interests, boosting your brand’s visibility and engagement in search results.
- Build Customer Trust: Foster authentic interactions within online communities, establishing meaningful connections that strengthen customer loyalty and enhance your brand’s credibility.
- Boost Brand Credibility: Develop and share genuine, value-driven content that cuts through the noise of paid ads, helping your brand stand out in a crowded market and earn lasting customer trust.