Join this strategic session to uncover how to better understand and speak to your audience. From understanding what audience targeting options are available for your budget to creating an action plan, this presentation will simplify steps so you can lead your team or department to bolster its approach to driving leads.
 
We’ll explore a myriad of tools and tactics that marketing leaders, responsible for driving ROI, from brands of all sizes can put into practice to drive better results.
 
After this session, you’ll be able to:
 
- Define your available budget and set the scope for audience targeting
- Review options for each budget level and set a plan
- Measure results and calibrate your audience targeting approach over time