Some think it's becoming impossible to win with the huge amount of content being produced these days. How can you possibly dethrone the Goliath in your industry when they have millions of dollars in marketing budget? How can you expect your audience to hear your voice amid a sea of others vying for that same attention? If you’re the Goliath, how do you make sure you don’t get dethroned by the more agile competitor?

Marketing leaders today have too little time and can't seem to feed the lead-gen machine fast enough.

In this presentation, attendees will learn about some new tactics to improve content, decrease wasted effort and marketing spend, and increase your ability to engage with your audience. This isn’t just some high-level discussion. We’ll get into step-by-step tactics with tools and guides to ensure your message is heard to generate more leads in an increasingly competitive market.

After this session, you'll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content strategy