How to Turn Marketing Generated Leads into Real Opportunities
Date & Time
Thursday, April 4, 2024, 10:30 AM - 11:15 AM
Stephanie Ristow

In this session we’ll talk about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities.

Actionable tactics you can apply after this session:

  • Develop a program set that accurately identifies sales-ready leads
  • Operationalize processes that transition leads to sales at the right time
  • Measure your programs to optimize for success (and identify leaky spots in the funnel)
Location Name
Room 1
Session Type
Breakout Session
Session Topic
Lead Gen
Skill Level