Ditch the Flawed Metrics: A Better Way to Prove ROI with Influencers
Date & Time
Thursday, April 4, 2024, 1:15 PM - 2:00 PM
Courtney Spritzer

So much has changed in the world of influencer marketing. So why are brands' reporting methods still stuck in the past? It’s time to ditch the old habits and prioritize the metrics that matter. Learn how to effectively track and measure a data-driven influencer program to achieve superior results and an enhanced ROI.

Actionable tactics you can apply after this session:

  • Strategically set the best key performance indicators for individual campaigns
  • Effectively track and measure the success of your influencer programs
  • Analyze data to inform future strategies
Location Name
Room 2
Session Type
Breakout Session
Session Topic
Skill Level