Fueling Conversions & Sustainable Growth with Data-Driven Growth Funnel Analysis
Date & Time
Thursday, April 4, 2024, 2:15 PM - 3:00 PM
Tobe Matthias

In this session, we'll dive deep into the process of utilizing data for the careful examination and optimization of growth funnels. This deep dive is designed to equip marketing leaders and business strategists with the advanced methodologies and actionable insights needed to transform raw data into a strategic asset for enhancing conversion rates and ensuring long-term, sustainable growth.

This session cuts through the noise and empowers you with data-driven insights to optimize your growth funnel and unlock sustainable growth. By the end of this session, attendees will be armed with the knowledge to implement a holistic approach to funnel optimization, enabling them to not only boost immediate conversions but also to lay the groundwork for sustained growth and competitiveness in their respective markets.

Actionable tactics you can apply after this session:

  • Apply sophisticated segmentation and personalization tactics based on data analytics to boost conversion rates
  • Implement data-driven A/B testing to systematically improve elements across the growth funnel for continuous optimization
  • Use predictive analytics to forecast customer behaviors and adjust marketing strategies proactively
Location Name
Room 1
Session Type
Breakout Session
Session Topic
Data & Analytics
Skill Level