The Future of Content Strategy: How to Build a Custom GPT with OpenAI
Date & Time
Thursday, April 4, 2024, 1:15 PM - 2:00 PM
Hannah Gerstner

The average conversion rate on a brand’s website is only 1.7%*

We can do better.

In this session, we’ll discuss what makes website copy actually convert. We’ll touch on some of the biggest reasons landing pages don’t generate leads, and introduce copywriting hooks, frameworks, and UX trends proven to increase performance.

Then, we’ll shift our focus to AI tools, like ChatGPT and Bard, and discuss how they can help strengthen your content marketing initiatives. During this interactive workshop, you’ll have the opportunity to build your own GPT designed to support your current marketing goals and needs.

Actionable tactics you can apply after this session:

  • An understanding of how to audit your existing website content and identify areas for improvement
  • Apply ready-to-use copy frameworks for websites, email, and social media
  • Build a custom GPT ready to use in everyday application
Location Name
Room 1
Session Type
Breakout Session
Session Topic
Skill Level