Mastering Topic Ideation: Think Like a User, Rank Like a Pro!
Date & Time
Wednesday, April 3, 2024, 2:30 PM - 3:15 PM
Ashley Segura

This session begins by stepping into your users' shoes, uncovering actions your user is making, and identifying topic opportunities. You'll learn how to create new topics that align with genuine user intent, ensuring that your content doesn't just exist but truly adds value. #EEAT

Next, we'll dive into the world of SEO tools and identify the best ones to use for topic ideation, as well as the step-by-step process of topic ideation. Discover which tools stand out, how to use them, and how AI can assist in sculpting the perfect content brief to pair with your new topic.

And because topic ideation isn't complete without a thorough content audit, you'll get equipped with essential templates, including a content calendar and content audit checklist so you have all of the tools needed for thorough topic ideation.

Whether you're a content pro or a marketer looking for a fresh way to come up with new topic ideas (that actually convert!), this session has something for everyone.

Actionable tactics you can apply after this session:

  • Identify User Intent: Learn to analyze user behavior to uncover real content needs, ensuring your topics are both relevant and engaging
  • AI & SEO Tools: Discover how to use AI and SEO tools for topic ideation and how to effectively use them to craft content that ranks
  • Walk Away With Templates: Gain access to essential templates for conducting content audits and creating effective content calendars to streamline your content strategy and overall topic ideation process
Location Name
Room 3
Session Type
Breakout Session
Session Topic
Skill Level