In this data-driven presentation, we will delve into the art of proving the true value of your digital marketing efforts through the use of comprehensive data and analytics. As businesses increasingly allocate resources to their online presence, it has become crucial to demonstrate the impact and ROI of these endeavors. Whether you're a marketer or analyst, this session will equip you with the knowledge and tools to quantify and highlight the effectiveness of your digital marketing strategies.

Actionable tactics you can apply after this session:

• Go beyond your standard analysis and reports and learn to speak the language of your audience
• Create new methods and models for analyzing your results (regression, MTA, MMM, predictive/prescriptive analytics)
• Interpret your results and develop actionable feedback and recommendations
• Validate your results and recommendations using external resources
• Sell it - create compelling reports or business cases with a clear call to action