It’s well known by now that Generative AI provides significant content creation efficiencies, allowing marketers to unleash their creativity and enhance productivity. And now that the industry has had time to explore various use cases, it’s clear that humans still need to apply critical thinking and ethical judgement to AI-based concepts.

This discussion will explore the much-needed collaborative partnerships between marketers and machine intelligence and the content creation tools, strategies and processes that are providing the most impact and driving results. You’ll leave with insight on how to deepen your customer relationships through compelling storytelling and content that human-AI collaboration provides.

Moderator:
Lisa Gately, Principal Analyst, Forrester

Panelists:
Samuel Payne, Head of Content, UX Design, Google
Patrick McAndrew, Member Engagement & Community Manager, Responsible AI Institute
Michael Kaye, Director of Brand & Communications, OkCupid