The application of AI and machine learning in marketing analytics offer tremendous benefits that include automating data processing and insights; predicting future trends; and personalizing customer interactions. At the same time, it also presents a number of challenges to navigate such as data privacy, bias and regulations.

Taking into account its various benefits and challenges, this discussion will dive into one of the biggest strengths of AI-driven data – allowing marketers to make more informed decisions. You’ll leave with perspectives about how to gain a stronger understanding of your customer and ensure the accuracy and reliability of AI-generated insights that improve your strategic decision making.

Moderator:
Ashley Gross, CEO & Founder, The Prompt Community

Panelists:
Michael Nevski, Director, Global Insights, Visa
Jeffrey Barth, Head of Digital Transformation, GAP