Melissa Proctor is the EVP and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. Proctor joined the organization in June 2014 and oversees the day-to-day operations of the club’s marketing, creative, Hawks Studios, live experience and production, brand merchandising/retail, talent & influencer relations, community impact and basketball programs team.

Since she started her career with Turner Broadcasting System, Inc., Proctor has been a trailblazer. Among her list of recent accomplishments, Proctor released her first book in 2020 titled From Ball Girl to CMO and in 2021, she was honored with Adweek’s CMO Award. The American Marketing Association Atlanta Chapter recognized Melissa with the 2022 AMY Lifetime Achievement Award.

Proctor is a graduate of the 2023 class of Leadership Atlanta and serves on the board of the High Museum of Art, Girl Scouts of Greater Atlanta and is a member of the Georgia State University Marketing Roundtable.

In 2025, she became an investor & co-founder of Pravida Health, a precision medical facility in Atlanta dedicated to optimizing health through regenerative orthopedics, executive health, innovative wellness treatments and personalized care.

She holds a bachelor’s degree in communication from Wake Forest University and a master’s degree in design studies/branding from Central Saint Martins College of Art and Design at The London Institute. She lives in Atlanta and is mom to her awesome daughter Marley.

Instagram: @melissamproctor
Website: melissamproctor.com
Instagram: @pravidahealth
Website: Pravida.com