A product launch can do more than introduce something new. It can give people a reason to connect with a brand. 

And few moments are more important to a Fútbol Club than launching a new kit. For Atlanta United, the “Spirit of ’96” jersey offered an opportunity to honor the 30th anniversary of the 1996 Centennial Olympic Games. Join Michael Ridley for a behind-the-scenes look at the jersey’s journey from ideation to release and how it all ties together creatively to kick off a club’s new season. 

Explore how a shared creative vision connects product development, brand storytelling, and launch marketing—and how cultural relevance can make a launch more meaningful to its audience.

Whether you’re launching a product, developing a campaign, or strengthening audience relationships, this session will offer lessons for translating a brand story into a cohesive marketing experience.