Name
Best Practices Are Garbage: A New Playbook for Marketing Leadership and Life
Date & Time
Tuesday, October 6, 2026, 9:15 AM - 10:15 AM
Jay Schwedelson
Description

You’ve been lied to. Best practices aren’t just outdated—they’re actively holding you back. They tell you what not to do, making you believe you can’t or shouldn’t try certain things. So, you don’t. And that’s exactly why you’re missing out. 

This Keynote is a wake-up call. We’re flipping the script on marketing and life.
 
You’ll walkaway learning:

  • How to identify which “best practices” to challenge—and when doing the opposite can deliver better results.
  • Instant, high-impact marketing tactics you should’ve been using yesterday.
  • A mindset shift that will change how you approach your career, business growth, and everyday life.
Session Type
Keynote