High-performing social teams don’t rely on last-minute content — they build systems that consistently surface and scale great stories. 

This session focuses on designing a contributor network and workflow that unlocks content across your organization, reduces inefficiencies and improves output quality. 

You’ll learn how to operationalize social content through structured intake, cross-functional collaboration and repeatable processes that scale beyond the marketing team.

After this Masterclass, you’ll be able to:

• Design a contributor network that enables employees to consistently source and share high-value content across teams.
• Build a structured workflow for content intake, approvals and publishing that reduces last-minute scrambling and increases efficiency.
• Identify and remove internal bottlenecks to create a scalable content engine that improves both quality and consistency over time.