In a world where brands need multiple touchpoints to connect with consumers, experiential is usually the last to the party. 

We're going to talk about why that shouldn't be the case, and ways B2B and B2C brands can execute experiential marketing strategies to engage, delight, and retain their communities. 

After this session, you’ll be able to:

• Use experiential marketing to differentiate your brand in a digital-first world.
• Reframe experiential marketing as an investment in customer relationships and long-term growth—not a cost center.
• Adapt proven experiential marketing strategies from winning brands to fit your goals and drive meaningful business outcomes.