B2B brands don't have a reach problem. They have a credibility gap. Forty percent of B2B deals are lost not to competitors but to indecision because buying groups can't collectively build the confidence to decide.

In this session, you will discover how the Credibility Stack, a system of reinforcing brand, employee, customer, and creator voices, builds the trust that moves buying committees, and walk away with a practical DNA framework for activating creators in ways that drive measurable results.

After this session, you’ll able to:

• Use the Credibility Stack to audit which trust-building voices are missing or under activated in your current marketing mix and build a plan to close the gap.
• Apply the DNA framework to define the right creator archetypes, nail the format, and anchor your brand in ways that build lasting credibility rather than short-term clicks.
• Brief and activate creators using research-backed principles that drive stronger brand relationship, consideration, and buying committee confidence.