Marketing departments and agencies are required to achieve more with less – and one way to accomplish this is by leveraging international talent. Organizations that have partnered with and built successful nearshore teams are reaping the benefits of this talent recruitment strategy.

During this session, we’ll dive into how you can leverage the opportunities of collaborating with nearshore teams and implement best practices for fostering strong partnerships that can provide new capabilities, reduce costs, and increase profits and output. These are key learnings pulled from Julius’ experience building nearshore Latin America marketing teams for US organizations.

Actionable tactics you can apply after this session:

- Evaluate the talent opportunities of building a nearshore team (beyond being in the same time zone!) and determine if it’s a good fit for your organization
- Apply best practices that create successful partnerships between US and nearshore teams
- Minimize business risks when exploring nearshore marketing