'Step back into the early days of the Internet when AOL ruled, Blockbuster was the weekend hotspot, and dial-up tones were music to our ears.

In this nostalgic yet forward-thinking session, Carlos Gil, bestselling author of The End of Marketing and Brand Evangelist for GetResponse, will take you on a journey through the timeless strategies of 90s marketing and reveal how they can be adapted to today's digital landscape. In an era where a TikTok influencer can eclipse billion-dollar brands, Carlos will show you how to reclaim organic reach and stay relevant by integrating classic marketing wisdom with cutting-edge technology.

Drawing inspiration from pop culture icons and the golden age of email, this session will teach you how to blend old school rules with new school tools to create an iconic digital presence.

And using insights from 4.4 billion emails analyzed in GetResponse's email benchmark report, you'll be armed with the knowledge to transform your marketing approach and achieve iconic brand longevity.

Don't miss this chance to blend the best of the past with the innovations of today.

Actionable tactics you can apply after this session:

• Seamlessly Integrate Email and Social Media: Sync your email marketing with social media efforts to expand your reach and reinforce your brand presence.

Just like the seamless experience of renting a VHS tape at Blockbuster—no rewinding necessary.

• Build an Algorithm-Proof Email List: Develop a robust email list that offers a direct line to your audience, unaffected by the whims of social media algorithms.

Think of it as your own personal "You've Got Mail" moment every time you hit send.

• Deliver Personalized, Humanized Campaigns Through Data: Combine data from email and social media to create personalized marketing campaigns that resonate deeply with your audience.

Much like the relatable sitcoms of the 90s that kept us glued to our screens — who didn’t love a good TGIF lineup?

• Boost Efficiency and Write Copy That Converts with AI Tools: Leverage AI to enhance efficiency and craft compelling copy that converts.

Like a 90s rap battle between Tupac and Biggie (intense, engaging, and unforgettable) — leaving your audience wanting more.

• Future-Proof Your Digital Presence: Master techniques to maintain a consistent brand voice and message across all digital platforms, ensuring your brand's resilience in times of declining organic reach on platforms like Instagram and potential bans on platforms like TikTok in the U.S.

Akin to the lasting appeal of 90s pop culture icons — because you want to be more like Fresh Prince and less like a one-hit wonder.