charity: water is one of the fastest-growing international nonprofits in US history, raising $100M annually and helping over 18M people get access to clean and safe water in just 18 years.

In this session, you’ll hear some of the concepts, strategies, and approaches they have used and use today to grow their brand and capture heart and wallet share of consumers. You’ll leave with actionable insight that you can apply to your own efforts and drive brand growth.  

Actionable tactics you can apply after this session:
- Optimize for attention, not just impressions, and understand why it matters
- Which emotions to try and evoke in your creative for brand building vs. selling
- Implement pre-testing to learn from and maximize performance