In this session, iPullRank's Mike King will explore the evolving landscape of SEO in the context of generative AI, focusing on practical strategies to stay ahead and drive ROI.

You'll gain an in-depth understanding of how modern Google Search operates, the implications of the Google Content Storage API documentation leaks, and findings from a correlation study on AI overviews.

We'll also discuss how user experience (UX) improvements can enhance performance and share advanced generative AI tactics beyond ChatGPT.

After this session, you’ll be able to:

- Apply a framework to drive ROI and retention with SEO

- Strategically evaluate your current SEO strategy through 1.) gaining a comprehensive overview of modern Google Search mechanics and 2.) understanding the impact of Google Content Storage API documentation.

- Implement current SEO best practices based on correlation insights from a study on AI overviews.

- Consider what UX factors will improve your SEO performance.

- Use advanced generative AI tactics beyond ChatGPT for SEO success.