*Exclusive Access Note: This session is available only to Premium Pass and VIP Pass holders.

With so many platforms to populate with content, how do you make best use of your limited time, money, and other resources? Most marketers spend lots of time optimizing the content they create, but nowhere near enough time optimizing the processes that make that content possible.

In this session, you’ll learn how to make your content machine run more smoothly, which helps to improve content quality, increase productivity, boost team morale and collaboration, and ultimately make content a more cost-efficient tool in your brand’s tool belt. This actionable session walks through establishing more efficient content processes, fine-tuning team structure, optimizing documentation, and repurposing existing content, so you can spend less time stressing and more time connecting with your audience.

Actionable tactics you can apply after this session:

- Understand the role of process in content outcomes

- Learn several common workflow bottlenecks and how to avoid them

- Identify gaps in team documentation and feel prepared to fill them

- Adopt a system for strategically repurposing your content to maximize ROI