Ken Williams and Brian Martin from DiveTeam will be leading a new course on how to prepare Google Analytics data for reporting in BigQuery! Cohorts launch the week of June 3, so sign up today to reserve your spot! https://lnkd.in/eCRC4WC7 #GoogleAnalytics #GoogleCloud #BigQuery #measure
About us
DiveTeam is a collective of experienced strategists, analysts, data engineers and data scientists who specialize in marketing technology. We provide the strategic guidance and technical capabilities necessary to master the marketing data stack. We help you unlock opportunity and performance across your data and marketing platform ecosystem through the lenses of governance, collection, connection, exploration, and activation. We do this through the application of advanced analytics, scalable and composable solutions, intelligent data modeling, and accelerated automation. All of our project follow four guiding principles: 1) Outcome based. We focus on the specific business outcomes that you want to drive and how we will measure success. 2) Iterative. We design large-scale solutions that start small, show value, and expand incrementally. 3) Privacy First. We carefully guard your legal and ethical obligation to protect customer data. 4) Consumer Focused. We apply product thinking to ensure your data is useful and valuable to the consumers who rely on it. We call this Modern Marketing.
- Website
-
http://dive.team
External link for DiveTeam
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Atlanta
- Type
- Partnership
- Specialties
- Analytics, Cloud Engineering, Adobe, Google, Customer Data Platforms, Measurement Strategy, Tag Management, Data Science, Business Intelligence, Cross Channel Analytics, Data Modeling, Data Warehouses, Privacy, Data Strategy, Insights Generation, Personalization, Customer Lifetime Value, Attribution, Media Mix Modeling, Offer Decisioning, and Conversion Optimization
Locations
-
Primary
Get directions
Atlanta, US
Employees at DiveTeam
Updates
-
Adobe Summit 2024 recently concluded, introducing new solution innovations while reaffirming its vision of Personalization at Scale across customer experiences. The central theme was AI everywhere throughout its ecosystem. Let’s dive into the data, insights, and journey management highlights from this year’s Summit.
-
Why do we say that #GoogleCloud is the foundation of nearly every marketing data stack? 🤔 Because nearly all marketing teams use Google products, and Google's marketing products can export raw data to Google Cloud for integration, analysis and activation! Check out our new video on the ways that DiveTeam is partnering with Google Cloud to help brands do amazing things, such as: eliminate manual data transfers, ensure your data it is accurate and trustworthy, integrate all of your marketing data sources in your cloud environment, and more! Let's dive in together to unlock the full potential of your data: dive.team/google! 💡 https://lnkd.in/egSeJtVk
DiveTeam Google Cloud Services
https://www.youtube.com/
-
We are proud to announce that DiveTeam is now a certified Google Cloud services partner! This was an enormous effort, but it is a critical milestone towards our goal of becoming the best data and analytics consulting firm to help brands master the marketing data stack! Read more about our Google Cloud services here: dive.team/google #GoogleCloudPartner #DataAnalytics
-
-
Check out our own Ken Williams discussing the marketing data stack with Enrico Pavan on the #DataNeverLie podcast!
Co-Founder & President, Analytics & CRO Director at Analytics Boosters | MAS Italy Chairman | Int. Keynote Speaker
🎤 #DataNeverLie #Podcast: Welcome to Ken Williams, Master of the Marketing Data Stack at DiveTeam, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack." We talked about #MediaMixModel, #CleanRoom, #Regressions and other technologies that allow us to better evaluate our marketing activities. Listen carefully to what Ken says: every word he says is pure gold! Thanks so much Ken, it was a pleasure chatting with you! YouTube: https://lnkd.in/eswMPdCS Find us in Spotify and Apple Podcast: search for #DataNeverLie
Dive and Snorkeling in the Marketing Data!
https://www.youtube.com/
-
Having trouble pulling the reports you want from Google Analytics 4? Almost all of our Google Analytics clients are using BigQuery for reporting instead of the user interface, and so Ken Williams has pulled together the top benefits of choosing this approach. #googleanalytics #ga4 #bigquery
-
Media Mix Modeling – a resurgent marketing mix planning approach with new tricks or a stalwart from the Mad Men advertising era of decades past? Let’s explore key success principles, criticisms, and its potential to help marketing leaders build confidence and approval with internal stakeholders (and budget owners).
The Resurgence of Media Mix Modeling in Modern Times — DiveTeam
dive.team
-
DiveTeam reposted this
Have you noticed that marketers have been under increasing pressure to learn new skills over the past few years? Think back to 4-5 years ago: how many of your colleagues were taking SQL courses, worrying about ETL/ELT pipelines, or stressing out about generative AI? We believe that marketing teams are experiencing an environmental change, and the skills and best practices that made us successful marketers in the past will be less effective in the future. Read more on our blog: https://lnkd.in/egv4U98W
A Modern Approach to Solving Traditional Marketing Problems — DiveTeam
dive.team
-
Have you noticed that marketers have been under increasing pressure to learn new skills over the past few years? Think back to 4-5 years ago: how many of your colleagues were taking SQL courses, worrying about ETL/ELT pipelines, or stressing out about generative AI? We believe that marketing teams are experiencing an environmental change, and the skills and best practices that made us successful marketers in the past will be less effective in the future. Read more on our blog: https://lnkd.in/egv4U98W
A Modern Approach to Solving Traditional Marketing Problems — DiveTeam
dive.team
-
Time-to-value is top of mind for anyone contemplating enhancing their marketing data stack capabilities. Learn how DiveTeam helped accelerate value creation using Adobe Real-Time CDP within healthcare--and what Mike Tyson has to say about it.
Results Over Roadmaps - A Case Study on Time-to-Value — DiveTeam
dive.team