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Pre-Conference Intensive Programs
Kick off your Digital Summit experience with five hours of thorough, roll up your sleeves, drill-down content on core digital best practices. Attend the pre-conference intensive programs and gain exceptional insight into one of the following precon tracks (or mix and match): Advanced Social Media, Content Marketing Strategies & Implementation and Advanced Design & UX Strategies.
Led by professionals in their field, the pre-conference sessions are focused on actionable ideas for you to take back to the office - not just top-line trends. Bring your laptops and be prepared to learn. Specific topics that will be covered in this year's precon include:
Advanced Social Media TacticsThink you know about social media? These innovators will reveal new tricks of the trade and dissect new approaches for 2014. The one-size-fits-all approach to social media is over. Let these experts share their insight on reaching specific demographics with varied techniques, integrating your social media campaign more seamlessly into various other digital media platforms, measuring for success and conversion, among other topics. This is the opportunity to move your social media strategy into high gear. Topics include:
Content Marketing Strategies & ImplementationJoin innovators from Vertical Measures as they conduct a morning long workshop designed to arm you with new skills and ideas to better utilize various content to market your brand whether D2C or B2B. This is a rare opportunity to learn from a leading content marketing agency that is an expert at generating more leads, traffic and business via innovative content marketing strategies. Executives from Vertical Measures will demonstrate content marketing in the context of search engine optimization, social media marketing and link building. Attendees will also learn which tools and services provide best ROI. Don't launch another campaign until you hear what these gurus have to say on content marketing. Topics include:
Advanced Design & UX StrategiesThought-leaders the Design/UX space will offer 50-minute long workshops that provide deeper insight, forecast and tips to creating compelling design as it intersects with user experience and consumer mindset. Engage with professionals who will share their secrets to success in an intimate setting where they will provide case studies, critique, analysis and prediction in the important arena of Design/UX today. Topics include: