Pre-Conference Intensive Programs
May 14, 8:00am - 1:00pm
Kick off your Digital Summit experience off with five hours of thorough, roll up your sleeves, drill-down education on key Internet best practices.
Attend the pre-conference intensive programs and gain exception insight into trending topics in Advanced Social Media, engage in in-depth analysis of Innovation in Design, Usabilty & Content, and unlock the potential of Advanced Search & SEO. Led by noted professionals in their field, these pre-conference sessions will give you a greater understanding and provide actionable ideas for you to take back to the office. Not just top-line trends... these sessions deliver the secrets and knowhow you need for the extra edge. Bring your laptops and be prepared to learn.
Pre-Conference Intensive programs include:
Reserve your spot now - space is very limited - by selecting an All-Access or Platinum Pass lunch is even included!
Due to limited space registration is limited to full conference attendees only. Reserve your spot today!
Already registered but missed signing up for the Pre-Con Intensive Workshops? It's not too late. You can still add the pre-con to your existing registration. Go to the registration page, select Main Conference Pass and use the savings code: ADDPRECON. We’ll add the Pre-Con to your Main Conference Pass for the low rate of only $150. We'll make sure both your registrations are together and waiting for you when you check in at Digital Summit 2013.
Innovation in Design, Usability & Content
The heart of all things digital - user experience
- Extreme Makeover: Redesigning Your Website
Nikhil Deshpande, Director, GeorgiaGov Interactive
Peter Lee, Editorial Director, GeorgiaGov Interactive
User interface design is no longer an isolated process. The last decade has taught us the importance of user-centered design (UCD) and the user's role in making design decisions. While UCD has tremendously helped the digital landscape, is it time to look beyond user behavior? While new studies and research put a spotlight on other design processes, how do you decide which approach is best for your project?
This usability and user centered design talk addresses the modern design processes and discusses the balance between them and UCD. Featuring the recently designed GeorgiaGov, this session will walk you through the redesign steps and the importance of usability in design and content.
- Applying Human Centered Design to Complex Desktop, Mobile and Tablet Experiences
Adam Harrell, President, Nebo Agency
This session will provide an overview of best practices along with practical tools and advice on how best to apply human centered design processes when developing complex experiences. (eg. when to use in-person vs remote research, testing outside the lab, prototyping more effectively, etc).
- Content Strategy: How to Get It, How to Test It
Carol Barnum, Director of Research, The UX Firm
You may have a great content strategy and buy-in from your company to implement it, but how do you know if it works for your users? Usability testing with a focus on the content gives you insight into how your content really works for users. With the right strategy to focus on the content, you can learn what keeps users on your site and what drives them away. A review of two usability studies shows the results of usability testing when content becomes the focus of the study.
Carol Barnum is Director of Research for the UX Firm and the author of Usability Testing Essentials: Ready, Set…Test!
- 5 Areas of Your Website You Need to Focus on to Improve Its Performance
Alankar Tayal, Optimization, Usability, Testing & Analytic Expert
Every company knows that they have to optimize their website to get the most out of them. But many companies either do not know what to optimize or they get caught up in analysis-paralysis or even worst, they try to optimize elements that will not give them biggest bang for their buck. In this workshop oriented session, we will go through the key sections of the website a company should optimize and best practices a company needs to follow to make their website more useful and usable and get the biggest bang for their optimization buck.
Advanced Social Media Strategies
Go beyond the basics and tame your to-do list
- LinkedIn - The Social Media Tool If You're Serious About Growing Your Business
Jeff Sheehan, Founder, Sheehan Marketing Strategies
There are hundreds of Social Media tools with more being added on a daily basis. It's always a challenge to determine what really can help you grow your business. You can waste a lot of time and money on things that provide marginal value. Why not focus your energy on one tool that can provide exceptional ROI to grow you business? Namely, LinkedIn.
Learn how to maximize LinkedIn to grow your business. From optimizing your profile, researching and prospecting potential sales leads and business partners, leveraging LinkedIn features such as Contacts, Endorsements, Groups, and Company pages. Jeff Sheehan will show you how you can utilize it to find clients, obtain referrals, and be found by those seeking your talents and your company's services.
- Beyond “Like” - Bridging Social Networks to Build Brands Customers Love
Joellyn “Joey” Sargent, Principal, BrandSprout LLC
It’s nice to be “Liked” but fans, friends and followers don’t always translate into business success. To really add value, you need a strategy that connects the dots between social media and business goals. Learn how to choose - and use - the right mix of social networks for your business. Both consumer and B2B marketers must coordinate efforts across a variety of social media platforms to create a digital brand their customers will love.
- Online Reputation Management, Preparing for the Day It Happens To You
Jenny Schmitt, President & Senior Spark, CloudSpark
“That would never happen to us.” That is the common refrain of companies who think that social blunders and guffaws can’t happen to them. Join in this fast-paced session and move beyond the basics to better understand how to build and keep a solid online reputation. Learn the lessons from others mistakes and take away top tips to act on now and to keep in mind should you find yourself uttering, “I thought this would never happen to us.”
- A Practical Framework for Measuring Social Media Results
Kami Watson Huyse, CEO & Founder, Zoetica Media
Need to draw some bright lines between your social media presence and results for your company or clients? Do you need to somehow prove the ROI of social media? It’s no longer a question of if you should measure the business results of your social media interactions, but what to measure and how. Social media measurement is more than followers and fans. When done right it can give you the business intelligence you need to succeed. During this fast paced session we will look at a practical framework to build a social media measurement strategy and plan, keep it interesting with some case studies, and dig into some of your hardest measurement questions.
• Discover five ways to approach social media measurement
• Learn how to calculate results from social media, including ROI
• Get a handle on how to pick the right tools to measure business results
• Learn why ROI is not the only thing you should measure
Next Level Search Marketing & SEO Strategies
Because so much is riding on the ability of customers to find you
- Understanding Google’s Search Algorithm
Mike Marshall, CEO, Internet Marketing Analysts
Google constantly strives to be the perfect search engine. With so many results containing books,
documents, images and videos, how can you decipher Google’s algorithm to benefit your visibility in Google. This session will cover the key principles of understanding how a search engine works and then several key components of Google’s algorithm, including:
• Ranking signals for on-page content and code
• Ranking signals for site metrics
• Ranking signals for user engagement
• Ranking signals for in-bound links
• Ranking signals for social media
• Google Panda updates
• Google Penguin updates
- Advanced SEO Techniques for Deeper Customer Engagement
Topher Kohan, Associate Director of Search, Rockfish
You've mastered the basics of search engine optimization and have successfully implemented key search strategies to engage consumers with your brand. Now it's time to take it a step further. In this workshop, Topher Kohan, Associate Director of Search for Rockfish, walks you through new developments in search science and shows you how to keep the customer first while driving engagement for your brand. Key learnings will include:
• Curating search-based insights to build both persuasive and pervasive search architecture
• What matters to Google now - and how to balance that with what your customer wants
• Winning search with compelling content
- How To “Moneyball” The SEO Role in Your Company
Jeff Ferguson, CEO & Lead Consultant, Fang Digital Marketing
Maybe you've seen the movie or read the book, ""Moneyball," how about the Oakland A's used math and statistics win as many games as the New York Yankees, but with a quarter of the budget. One of the key scenes early in “Moneyball” comes when A’s management realizes there is no way they can replace two of the key players they’ve lost with their extremely limited operating budget. What they do realize they can do, however, is “recreate them in the aggregate” using undervalued, driven, and talented young players.
Believe it or not, Moneyball can also be applied in a winning capacity to your business, including to the SEO role in your organization. This presentation will show you that you most likely already have the best SEO team you can get within your organization, it's just a matter of making them aware of that fact.
- Search Considerations for Mobile
Rob Sanders, Founder, RSO Consulting
According to Google’s latest study, 85% will shop for a gift by starting on one device and finishing on another. What exactly does that mean? It means that the increasing popularity of mobile search will require your website to be compliant across multiple platforms including smartphones and tablets if you are to succeed during holiday seasons and beyond. This session will take a look at why mobile is a ‘can’t miss’ factor when taking into account search engine marketing. Key topics will include:
• Mobile Platforms
• Web Design Standards
• SEO Standards
• Location Based Search
• Social Implications
• Case Studies