Full Name
Ty Heath
Job Title
Director, Market Engagement, The B2B Institute
Company
LinkedIn
Speaker Bio
Ty is the Director of Market Engagement at The B2B Institute at LinkedIn, a think tank exploring the future of B2B marketing and decision-making. She is also the Co-Founder of TransformHer, a conference for professional women of color and allies in technology. Ty has extensive marketing experience, having worked at Google Inc., IBM, and as the head of her own B2B consulting practice, where she authored "Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing".
She collaborates with leading marketing effectiveness organizations like Cannes Lions, ANA, and IPA to educate and engage the industry. Ty serves on the Digital Marketing Institute's Global Advisory Council, the Board of Directors for the American Advertising Federation, and as an Adobe Insider.
She is a frequent industry and academic speaker, having presented at various events such as INBOUND, Adweek, the Festival of Marketing, ADCOLOR, and the Adobe Summit, among others. Ty's expertise in marketing has impacted thousands of professionals, and she is committed to driving growth and defining the category through her work.
She collaborates with leading marketing effectiveness organizations like Cannes Lions, ANA, and IPA to educate and engage the industry. Ty serves on the Digital Marketing Institute's Global Advisory Council, the Board of Directors for the American Advertising Federation, and as an Adobe Insider.
She is a frequent industry and academic speaker, having presented at various events such as INBOUND, Adweek, the Festival of Marketing, ADCOLOR, and the Adobe Summit, among others. Ty's expertise in marketing has impacted thousands of professionals, and she is committed to driving growth and defining the category through her work.
