Jenny Haggard leads Global Thought Leadership as part of the Business Brand Marketing Team at Spotify. She’s obsessed with all things culture, and she uses proprietary and partner data to create human-grounded and culturally-nuanced content and experiences that help marketers navigate the future.

In her role, she analyzes trends, tests hypotheses, crafts content, and after 9.5 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist.

She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys spending time with her husband, getting good use out of her Italian passport, and guiding others as a Certified Discernment Director.