Senthil is an evangelist for Programmatic Advertising and a strong believer in the interdependence of marketing and data. He has participated in the evolution of digital marketing at close quarters for over a decade as a Marketer and Media Buying Head and taken multiple Advertising Technology products to market.

Senthil founded Datawrkz, a Digital Advertising Technology and Services firm 9 years ago and has grown the firm to its current size of 75 employees. Senthil has an MS in Management Information Systems from the University of Arizona, and an MBA from the Indian Institute of Management, Ahmedabad.