In the face of the news of third-party cookie deprecation, there’s no time to throw your hands up and say “I didn’t know” or “They won’t go through with it” anymore. Reality check - it has already begun.

The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet will be a messy, confusing scramble to get back to stasis.

During this session, you’ll gain a deeper understanding of the timeline of how we got here today and where it all appears to be going and leave with actionable takeaways you can implement to better prepare and navigate the post-cookie world.

Actionable tactics you can apply after this session:

• New solutions and ideas to solve for the issues that third-party cookie deprecation brings
• A holistic understanding of all the places third-party cookies have an impact, and as a result, what business areas to evaluate
• Changes to make today that will shape the future of your marketing data