In the last five years, Google has significantly advanced its understanding of human communication, integrating machine learning and natural language processing with the introduction of systems like BERT and RankBrain. In modern SEO, the authenticity and nuance of natural language have become an important aspect of content optimization. This shift underscores a crucial insight for today's marketers who want to create the most effective content that engages and converts.

By conducting targeted "content interviews" and leveraging voice transcription software and AI, marketers can create content that resonates on a human level while satisfying the complexities of modern search algorithms.

Actionable tactics you can apply after this session:

• Utilize voice transcription software and AI to record interviews, extract content, and detect keywords for your SEO efforts
• Craft high-quality, on-brand, natural language-optimized content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness
• Repurpose audio to boost engagement and attract links