This is the story of how McDonald’s found its voice. And how - even for a brick-and-mortar company with 14,000 physical restaurants - that voice shows up primarily on digital.

Whether it’s finding your voice on social and applying it everywhere else or sharing the pen with your fans online and giving them the tools to express their love for your brand... how and where your brand is experienced and engaged with is an open book with many authors.

Come hear how McDonald’s found its voice in a digital world and used it to turn around its brand and business. You’ll be inspired with takeaways for developing and improving your company’s brand voice and impact.

Actionable tactics you can apply after this session:

• Learn how to make the call on whether your brand should get involved, or to just sit back and let the Internet do its thing
• Explore the best digital platforms for sharing the pen with your fans
• Take ideas and insights from the digital world and bring them into the physical world