For 2024, The List, the collective of leading marketers and advertisers assembled annually by Ad Age in partnership with Meta, resolved to address the most pressing issues facing the advertising industry as well as prove that marketing and creativity can drive growth for brands during a down economy.

In “The Modern CMO Playbook,” Obele Brown-West and her The List colleagues addressed three key pillars: navigating a high-risk era, the business case for Diversity, Equity, and Inclusion (DE&I), and facing the future of technology.

In this session, you will discover top-line industry observations and challenges that have plagued marketing departments as well as unpack solutions that will aid today's modern marketer in articulating the realities of the market along with actionable recommendations for managing a changing landscape.

Actionable takeaways you can apply after this session:

• Understand the increasing complexity of the CMO role brought about by digital media, social media, and shifting consumer behaviors
• How to measure marketing campaigns for ROI and Bottom-Line Effectiveness Challenges
• How to authentically and strategically lean into Diversity, Equity, and Inclusion (DE&I) efforts
• Better prepare for technology’s role in shaping the future of marketing